High-efficiency and energy-saving vertical pumps become New favorites in the international market
With the acceleration of the global industrialization process and the vigorous development of infrastructure construction, vertical pumps, as the core equipment for fluid transportation, are embracing unprecedented market opportunities. According to the latest industry data, China's vertical pump export volume increased by 18% year-on-year in 2023, with particularly outstanding performance in emerging markets such as Southeast Asia, the Middle East and Africa. Chinese manufacturers, with their technological innovation, high cost performance and customized services, are gradually becoming the preferred partners of international purchasers.
Market demand-driven: Energy conservation and intelligence have become key trends
In recent years, the tightening of environmental protection regulations and the rise in energy costs have prompted global industrial users to be more inclined to choose highly efficient and energy-saving vertical pump products. Leading pump enterprises in China have raised energy efficiency standards to the international leading level by optimizing hydraulic models, adopting variable frequency technology and lightweight materials. For instance, a well-known Zhejiang enterprise has launched the "VFD series intelligent Vertical Centrifugal Pump", which can monitor energy consumption in real time through the Internet of Things, achieving an electricity-saving effect of up to 30%. It has successfully entered the high-end market of the European Union.
In addition, the expansion of industries such as petrochemicals, sewage treatment, and HVAC has further driven the demand for corrosion-resistant and high-flow vertical pumps. The person in charge of a large-scale seawater desalination project in the Middle East said, "The vertical pumps made in China fully comply with international standards in terms of salt spray resistance and long-term stability, and the delivery cycle is 40% shorter than that of European and American brands."
Advantages of "Made in China" : Full industrial chain support and flexible customization
Relying on a complete supply chain system, Chinese vertical pump enterprises can respond quickly to the technical standards and working conditions of different countries. From ISO 5199, API 610 certification to special designs such as explosion-proof and low-temperature, Chinese manufacturers have possessed mature customization capabilities. A certain export-oriented enterprise in Guangdong disclosed: "We can provide customers with solutions ranging from single pumps to complete systems, and even adapt to local voltages and installation environments, which is difficult for many international brands to achieve."
Opportunities and challenges coexist in foreign trade
Despite the broad prospects, industry experts also point out that competition in overseas markets is becoming increasingly fierce. Some emerging markets are sensitive to prices, while the European and American markets pay more attention to brand reputation and after-sales service. In response to this, Chinese suppliers are strengthening their competitiveness through the following strategies:
Establish overseas service outlets: Set up local warehouses and technical teams in key markets to shorten the after-sales response time.
Digital marketing: Enhance the trust of international buyers through B2B platforms, VR product displays, and other means.
Green certification: Obtain certifications such as CE, UL, and ENERGY STAR to break through technical barriers.
Look forward to the future
Analysts predict that the global vertical pump market size will grow at an average annual rate of 6.5% from 2024 to 2025, with the Asia-Pacific region accounting for more than 45%. With the deepening of China's "intelligent manufacturing" strategy, vertical pump products featuring intelligence and modularization may become the breakthrough point for the next stage of foreign trade growth.